Every project tells a story — here are a few of mine.
Stories I've Told
Marketing & Business Development – BlockByte, 2024–Present
Marketing & BD at BlockByte
BlockByte is an Australian Bitcoin self-custody and digital estate planning company, and my work here bridges education with adoption. I manage content across newsletters, LinkedIn, and social media — producing the daily BlockByte Morning Minute and weekly newsletters, running LinkedIn outreach campaigns via Dripify targeting financial advisers and SMSF trustees, and creating carousels, reels, and educational content that demystifies Bitcoin self-custody and digital asset inheritance for everyday Australians.
Impact
Morning Minute
Daily Newsletter
Dripify
Outreach Platform
SMSF Trustees
Audience
Carousels · Reels · Email
Content Types
Build My Campaign
Tell me what you're working on, and I'll help you craft a campaign idea that connects.
Tools I Use
I love exploring tools that make creativity faster, smarter, and more human — blending automation, storytelling, and design in every project.
Where I Create
Turning ideas into visual stories
Social media & marketing design
Video editing & storytelling
Content planning & organization
Collaborative content creation
Where I Automate
Building systems that work while I sleep
Complex multi-step workflows
Advanced automation scenarios
AI-powered content & automation
Custom workspace automations
Where I Make Sense of Things
Data-driven decisions, human-centered insights
Social media performance tracking
Short-form video analytics
Website traffic & user behavior insights
Let's Build Something Together
I love working with people who care about great ideas — whether it's a campaign, story, or experiment. If you've got something in mind, I'd love to hear from you.
© 2025 Ysabelle Andre Torrano
👋 Let's make something scroll-stopping.